Fashion & Forests

clothes hanging.jpgBy Susan Arnot Heaney, Director, Marketing and Company Engagement

It is autumn in the northern hemisphere, for many a time for a new fall wardrobe and back-to-school shopping.  But can clothing cause deforestation? Yes! Wood and pulp are used to produce viscose fabrics, such as rayon, used in apparel. The Rainforest Alliance is helping tackle this issue, working with not-for-profit Canopy to develop the first independent verification of fiber sourcing for viscose producers, starting with two leaders that together represent 25% of the global rayon viscose market:  the Lenzing Group and Birla Cellulose.  Alden Wicker of Fast Company explains more in this article on “World Changing Ideas.”

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