#FollowTheFrog 2018 Has Begun!

FTF18_social-2-enBy Debbie Rutstein, Marketing Associate

This year’s Follow the Frog campaign is underway, connecting consumers, businesses and stakeholders with the message of sustainability and the power of shared commitment and every day actions during the two-week period of September 10-24. If your Rainforest Alliance Certified™ brand has not already joined in, there is still time to engage with our global audience.

Easily post about Follow the Frog using our pre-written sample messages and free downloadable graphics, and include the hashtag #FollowTheFrog on your social media channels. It is an easy way tell your current and target audiences about the impact of your work with the Rainforest Alliance and your commitment to people and planet

Company Activations

A roster of companies around the world are already engaged in Follow the Frog 2018, talking about their Rainforest Alliance commitments online, in the office and at the store, including:

AldiAllegroAlproAmrita CoffeeAxfoodBarry CallebautBissinger’sBixby & Co.ChantecailleChocoloveCoffee BossDaabonDagobaDiamond PackagingDoleDomtarDreams HuatulcoEden ProjectGreen Farm CoffeeGrumpy Mule CoffeeIguazu Jungle LodgeInnocent DrinksJoe CoffeeKean CoffeeKnollKruger ProductsLincoln and YorkLöfbergsMadison Soap CompanyMcDonald’sMcNaughton and GunnMontesierra CoffeeMuskoka RoasteryNespresso, North West VendingOlamOrinoco Coffee and TeaP&G CharminRosaprimaScharffen BergerSpecialCoffeeTeapigsTeatuliaTescoTom’s of MaineVeliche GourmetZoegas Sweden


Consumer Engagement

While companies are in the unique position of driving positive impacts to scale, every day actions and personal choices from individuals add up to a meaningful difference as well. To encourage and celebrate every day actions, this year the Rainforest Alliance has created the #FollowTheFrog Instagram Giveaway— a series of inspiring and informational posts on our work with farmers, foresters, businesses and communities around the world, showing people that their choices can drive positive environmental and social impact. Followers have the chance to enter the giveaway and win a prize package of sustainably-sourced products, many generously donated from our partnering companies, with one winner each week!

Influencer Outreach

To add another layer to our reach and impact, we are also working with a global cohort of eco-conscious influencers to share the #FollowTheFrog message with audiences eager to hear about how they can make small, every day choices, such as choosing products carrying the Rainforest Alliance Certified “green frog” seal, to further their sustainability journey. Here is the list of our #FollowTheFrog supporters:

@CarlotaBruna, @Ecocult, @GreenSuitcasetravel, @KameaChayne, @StyleWiseBlog, @EthicalUnicorn, @GoingZeroWaste, @n4mummy, @shaesburns, @greenindyblog, @earthwanderess, @leotielovely@gourmetbiologist@phil_torres

Join us!


Let’s join together for a better future! To maximize your reach, include the hashtag #FollowTheFrog and tag the @Rainforest Alliance in your online posts so that we can engage with you, and share your content with our own networks. You can even share our popular Follow the Frog video (above)!

Here is where you can find us – for #FollowTheFrog and every day:

FacebookYouTubeLinkedIn: Rainforest Alliance
Twitter GlobalTwitter UK: @RnfrstAlliance / @RnfrstAll_UK
Instagram: @RainforestAlliance

See who else has been talking about Follow the Frog!

The Phoenix Newspaper

Food 4 Media

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