Valentine’s Day, a time to express your love to the people around you, can result in the opposite effect on the planet. Most people celebrate the holiday by buying gifts for their significant other, but many also show their love to family, friends, coworkers, and even pets. Those are a lot of gifts, that can add up to a lot of environmental impact and even waste. But not every rose has to have its thorn; there is a way to invite sustainability into your Valentine’s Day gift giving.
A little more than a month after the Living Income Community of Practice (COP) workshop in Berlin, as we move into the new year, I find myself reflecting on the Rainforest Alliance’s work on living income over the last five years and thinking ahead to what comes next.
Chantecaille Beauté partnered with the Rainforest Alliance in late 2017 on a global, multifaceted campaign to raise awareness of our work as well as generate a financial contribution. The creative campaign included print ads, store signage, consumer postcards, web content, events, ads on London buses, and more.
January 2018 marks an auspicious beginning for the Rainforest Alliance and UTZ, which have just formally merged into a new organization that carries forth the Rainforest Alliance name.