Sweden's largest retailer, ICA, launched in early summer 2018 “My Climate Goal,” a digital service that allows consumers to see how much carbon dioxide (CO2) emissions are caused by their food purchases. The digital tool is an example of a company finding a unique new way to leverage the consumer relationship in a manner that benefits the customer by offering a valuable service; benefits the company by driving a new opportunity for loyalty and customer value; and benefits the planet by helping reduce carbon emissions and environmental impacts of food.
This year’s Follow the Frog campaign is underway, connecting consumers, businesses and stakeholders with the message of sustainability and the power of shared commitment and every day actions during the two-week period of September 10-24. If your Rainforest Alliance Certified™ brand has not already joined in, there is still time to engage with our global audience.
Earth Day is one day each year that people are asked to reflect on how they impact the planet, but we can celebrate Earth Day every day, and invite its values into one of the most overlooked places in our lives-- the very floors we stand on.
McDonald’s has worked for many years with the Rainforest Alliance on a variety of products and projects, including serving sustainably sourced Rainforest Alliance Certified™ coffee in restaurants worldwide, but this is just one part of their long term commitment to sustainability.