Sweden's largest retailer, ICA, launched in early summer 2018 “My Climate Goal,” a digital service that allows consumers to see how much carbon dioxide (CO2) emissions are caused by their food purchases. The digital tool is an example of a company finding a unique new way to leverage the consumer relationship in a manner that benefits the customer by offering a valuable service; benefits the company by driving a new opportunity for loyalty and customer value; and benefits the planet by helping reduce carbon emissions and environmental impacts of food.
#FollowTheFrog 2018 Has Begun!
This year’s Follow the Frog campaign is underway, connecting consumers, businesses and stakeholders with the message of sustainability and the power of shared commitment and every day actions during the two-week period of September 10-24. If your Rainforest Alliance Certified™ brand has not already joined in, there is still time to engage with our global audience.
Guatemalan Company Leads The Way For Sustainable Palm Oil In Central America
By Milagro Espinoza, Sr. Manager Communications Latin America, Rainforest Alliance Imagine for a moment you are a producer of tropical fruit in Latin America. One day, a hurricane sweeps through the region and wipes out most of your banana farms, destroying every plant in one fell swoop. What do you do? In the case of … Continue reading Guatemalan Company Leads The Way For Sustainable Palm Oil In Central America
3 Reasons to Jump Into Action and #FollowTheFrog This September
In just a few weeks from now, the 2018 Follow The Frog campaign will launch. It is a unique opportunity for you to shout about your commitment to sustainability, and to the Rainforest Alliance, and at the same time engage your stakeholders and take them along with you on the journey. During the two week … Continue reading 3 Reasons to Jump Into Action and #FollowTheFrog This September
Follow The Frog to Stronger Brand Value
The Rainforest Alliance Certified™ seal on a product serves to immediately communicate a company’s commitment to planet and people. By signing on to the annual Follow the Frog campaign, this year set for September 10-24, brands and companies can highlight their commitment to sustainable sourcing through their work with the Rainforest Alliance.
